Research into adverts for Digipaks

I am going to analyse two digipak advertisements, and explain why certain types of advertisement is used for different digipaks.

Traditional advertising:

Traditional ways of advertising such as billboards, magazines and newspaper are still very effective today, but a new generation of advertising is slowly taking over, but whilst people still view paper read advertisements, then this way is still effective.

http://www.mojo4music.com/blog/newsletter/

Thought more and more magainzes are shutting down, and deciding to just stay an online magazine, there are still some paper produced magazines such as "Mojo"- a magazine dedicated to music. This magazine advertises lots of music in ways that engages the reader, such as keeping it as articles- this makes the reader aware of whatever artist/band they're reading about (making them aware about their new album/single, and when it's out).

Simple articles about artists- in this case, Ellie Goulding is featured in a newsletter about a performance of hers; this is allowing readers to know when this performance is of hers, and her single- a simple, but hidden advertisement.

Electronic advertising:

A new, modern way of advertising that is extremely effective as a lot of people nowdays use TV/Internet as a source of entertainment. Simple and effective ways of electronic advertising for free would be Facebook, Twitter, and Youtube, and paid: advertisements on TV, advertised in magazines.
Putting your music on Youtube is a form of advertising so that people can hear what they soon buy. However, in my opinion, the best form of free advertising is Twitter- it's a popular social networking site alongside Facebook, you get to "follow" your idols (e.g. Lady Gaga) so you can keep up to date with their latest music, and gigs, and when your idol "tweets" (updates their status) every single fan of that artist/band knows what they just said: