Concept based music videos normally have no relation between the footage and the lyrics, and as where there is little or no lip syncing at all.
www.youtube.com/watch?v=D9AFMVMl9qE
"Ellie Goulding- Your Song" is a perfect example for a concept based music video as Ellie is featured throughout the music video, but the footage has no relation with the lyrics, nor is there any lip syncing in the footage- it's as if Ellie is looking back at memories of happy times, but singing a very random song, NO RELATION AT ALL!
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