We had a lot of positive feedback and little criticism- though a lot of people didn’t like the music, the video was the main focus. We got 7 people including a teacher to watch our final music video, and then we took 4 of them to a room and created a focus group of what those people liked and why.
“I liked the sunset shot and the colour corrector used” – we had a lot of these comments, and I think people liked it so much because it related to the song so much, and fit in well with the beat of the song. They explained that they liked it so much because there were a lot of effects put in, as well as the shot alone with the sunset in the background of our singer.
“The amount of camera shots in the same scene was quite effective” – people liked these shots because they were quick with the change of the angle, and that it fitted in well with the beat of the song. They also said from looking at other professional music videos, they realised that they liked music videos so much because of the quick shots so that they wouldn’t get too bored with it too quickly.
“I found the storyline confusing” – people found our storyline to the music video confusing because the lyrics didn’t relate at all. They also got confused with her actions in the music video, they explained this because in the beginning of the music video, it gave the impression that she was looking for the “one” but when she found him, she pushed him away, which cancelled out what they just said.
“I didn’t find the acting convincing” – people commented mainly on the pushing away part of our singers lover, they explained that they feel it needed more emotion in her acting, instead of her looking motionless in the face the whole time
I found these comments really interesting and important, as it really reflects on how we all worked in our group, and by listening to the negative side of our music video; of course there was room for improvement. In the future when I would be working in a group, I would research more and harder into the subject of our group purpose, I would make sure everyone has an important role to play, and that I would report back to my group on how I am doing in the process of the work.
These comments also made me think about what I could have done to change in the editing side of a music video- I would have gathered much more angled shots of the same shot, I would have got my initiative from other groups and how and what they were doing to their music video editing, and made sure I spent PLENTY of time on editing.
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