Sunday, 21 August 2011

Analysis of the music video Avril Lavigne- Smile #1




A happy but sad music video. From the video it shows Avril Lavigne herself, making others happier as she takes the red shattered remains of bad memories, as if it were, away from those arguing or upset giving the saying throughout the video "Forgive and forget".

The contrast between the red shattered glass, and the black & white background instantly gives the vibe that the red, broken glass (red, giving a signal that this is not a nice object, maybe evil. Broken, giving a signal that this object is useless and is only keeping others back in relationships) is a big problem for people in this music video, holding them back, not being able to move on in life, or get over something when this object is still around- the black & white background makes the red objects stand out in the music video, and even this background colouring suggests that because of the shattered red objects; it is dull and boring in life.

The title of the song "Smile" refers back to when peoples' problems (red object in video) is taken away from them by Avril, and once it's taken away, suddenly life is better, and they smile.

When Avril sings as she approaches people the first time in this music video, it seems to be a couple, it's as if she is singing a short story about them- for example: "You said hey, and since that day, you stole my heart and you're the one to blame, yeah-eh" - love is normally a happy occasion, but the fact that she uses the sentence "and you're the one to blame" suggests they're both at crisis point in their relationship with each other.

The fact that Avril cannot be seen by anyone else in this music video suggests she is such a thing like an invisible angel, sent from Heaven to make relationships all OK again, as if it were.

Thoughout the music video, the red pieces of glass are picked up by Avril many times, and at the end it shows her holding a red glass heart relating back to the fact that when she has taken these red pieces away from certain people, they're OK again- as Avril is collecting the pieces to fix it back into its original shape; a heart, symbolising a stable relationship between two.

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