Analysis of the music video Ellie Goulding- Lights #3

A song contrasting the means of LIGHT and DARK. The meaning of this song seems to be the struggle of reaching possible light, light being the opportunity in life, and dark being put in the corner and being ignored.

Throughout the music video Ellie is featured in the middle of a black, dark room with different coloured lights flickering, to make it a brighter place. In this video, Light represents the opportunities in life, but with dark in the way, it is hard to reach.

"You show the lights that stop me turn to stone"- a sentence in the lyrics, suggesting people that have made her famous today had shined the light onto her, giving her the chance to boost her singing career, instead of being a stone figure in the background; not being noticed. The words "Lights" and "Home" is used a lot in this song,- the word "lights" being the opportunity in life and the word "home" simply meaning home, a comforting place where Ellie grew up... giving a big vibe that Ellie some point in her life had to choose between a big chance in life that will change her life forever, or staying put at home, with her family. "'Cause they're calling, calling, calling me home. Calling, calling, calling home. You show the lights that stop me turn to stone. You shine It when I'm alone" - this backs up my previous point.

Analysis of the music video Emeli Sandé- Heaven #2

A sad and moving music video, using both the footage and lyrics to explain a big problem in life that many face on a daily basis. Throughout the music video it shows Emeli Sandé singing, not for herself but for others, people like the suffering elderly, the homeless, and children with no good homes- people who suffer dearly in life.

Throughout, we see short clips of people that struggle in life, and in the lyrics "Oh Heaven, oh Heaven, I wait with good intentions. But the day, it always lasts too long"- this specific part of the lyrics suggest the world we live in is the hell for those suffering, and life right now for some people cannot go any slower.

In part of the footage, the sentence "Fear is your only God" appears on a dirty window, suggesting that ruling over you is FEAR, scaring you into staying where you are in life, not moving forward, making you miserable. Few clips throughout the music video show a small dark tunnel with light at the end of it, and a man slowly walking through the tunnel- this suggests that Heaven is close, but struggling to get to it is the price, this also relates back to the name of the song "Heaven".

Analysis of the music video Avril Lavigne- Smile #1

A happy but sad music video. From the video it shows Avril Lavigne herself, making others happier as she takes the red shattered remains of bad memories, as if it were, away from those arguing or upset giving the saying throughout the video "Forgive and forget".

The contrast between the red shattered glass, and the black & white background instantly gives the vibe that the red, broken glass (red, giving a signal that this is not a nice object, maybe evil. Broken, giving a signal that this object is useless and is only keeping others back in relationships) is a big problem for people in this music video, holding them back, not being able to move on in life, or get over something when this object is still around- the black & white background makes the red objects stand out in the music video, and even this background colouring suggests that because of the shattered red objects; it is dull and boring in life.

The title of the song "Smile" refers back to when peoples' problems (red object in video) is taken away from them by Avril, and once it's taken away, suddenly life is better, and they smile.

When Avril sings as she approaches people the first time in this music video, it seems to be a couple, it's as if she is singing a short story about them- for example: "You said hey, and since that day, you stole my heart and you're the one to blame, yeah-eh" - love is normally a happy occasion, but the fact that she uses the sentence "and you're the one to blame" suggests they're both at crisis point in their relationship with each other.

The fact that Avril cannot be seen by anyone else in this music video suggests she is such a thing like an invisible angel, sent from Heaven to make relationships all OK again, as if it were.

Thoughout the music video, the red pieces of glass are picked up by Avril many times, and at the end it shows her holding a red glass heart relating back to the fact that when she has taken these red pieces away from certain people, they're OK again- as Avril is collecting the pieces to fix it back into its original shape; a heart, symbolising a stable relationship between two.