Evaluation- Question 2

Having a house style and brand identity is crucial for an artist to succeed as a singer. Having those two same techniques is vital to get recognised and to be remembered. It is why successful artists like Lady Gaga and Adele have managed to climb to the top of the music industry- though two completely different artists, they share the same strategy of meeting a target's audience requirement; and that's being an idol/role model.

Both of these artists are role models, and it's important to keep that same house style. Both of these artists write and sing their own music, and both write meaningful songs. Adele's "Someone like you" is about an ex lover that changed her life in a good way, and that she'll have to make do with finding someone like him. Lady Gaga's  "Born this way" is a song about no matter what you look like, who you are, and where you come from, everyone is equal and that it shouldn't matter to anyone else. I've been talking about house style of songs, and that it's important to sing songs that are not out of a singer's genre- Adele is a soul/blues/pop singer whereas Lady Gaga is pop/dance singer and it's VITAL that both of those artists keep to the their own genres because if they don't, it could lead to fans abandoning them, thus the end of their music career.

Brand identity is also another major thing in an artist's career, and in this case: Adele's brand image her voice alone, and going against the stereotype of skinny women always being successful, and Lady Gaga's brand image is her costumes- though Lady Gaga may have a talent, her costumes are the majority of the thanks for her succes, which is her brand image, and without use of her costumes, her career is most likely to fade away.

What I've mentioned above is the explanation to why constant house style and brand identity is so important, and this explanation has been a research of mine which has benefited my media group and I into thinking how and why our singer could be as successful as the two women I have mentioned.  We have created brand identity for our singer, as we want to make her come across as "Sexy" to the audience- and this will be her true identity, without it, people will find it hard to realise who she really is- we've created this by adding in elegant, soft colours such as pink, light orange, and smooth red throughout our music video and on the cover of our digipak, and we have also kept the same style throughout our music video and digipak.

We have tried to keep our digipak in the same style as our music video, so we have kept the same colours, put in smooth elegant font, and have aimed to put in a photo of our singer, looking natural in a relaxing and calm background- looking at Rihanna's "Only Girl" photo cover, we have tried to aim for something similar to this:

We look at the word "Escapism" and think that a lot of people find life rough, so they like to escape to their own place in their mind, where they're happy; so we aim to achieve a relaxing and natural shot of our singer in a nice and calm background so the customer could be entised by how elegant and relaxing it looks like- we have learnt in today's modern music that the singing itself isn't everything, it's a lot to do with feature. The same goes for our advert as well, as we have used yet another calm shot of our singer, but as it's an advert, we have advertised a website, the productions and when the single is out so people are aware of where to buy it, who produced it and when it comes out- and this will help sell.

Digipak cover

Focus Group

Advert

This is our advert for our music video "INNA - Sun is up". Our priorities for this advert was a close up of our singer, and we have managed to create a "Relaxing" mood of our singer, with her reflection in the mirror, representing a reflection thought of her love life, which is about our music video! We used house style colours that are used in our music video such as pink, so that our advert doesn't look completely different to our music video, so then our target audience won't get confused. We have noticed by looking at other pop singer's adverts that they have close ups of their face, so we decided to do the same and get the same effect.

Director's commentary

Post #2- 6th week of filming (31st Oct - 6th Nov 2011)

We got a lot done today! It may have just been Ashley and I, but we fitted in all our planned Lavender field shots and we were happy with the outcome. In all of our Lavender shots, we used colour corrector to bring out pink in the shots to signify a crush in the music video, we had the sunset in the majority of our lavender field shots.

We know throughout the editing process of our video, we're still going to tweak little things, more/less of Lavender field shots that we've added today will probably be seen in the near future.

Post #1- 6th week of filming (31st Oct - 6th Nov 2011)

We moved onto cutting in Lavender fields and more Brighton shots into Final Cut Express, and we always aimed to keep the more elegant shots of our singer and scenery. Now, the official editing began and we started off with our introductory shots of our singer walking up to the camera from each scenery (Brighton, Lavender fields and London). We managed to finish out introductory shots as well as fitting in our singer walking down the pathway in St James' park with lots of close ups of her face and lips.